🚀 The Easier Hightouch Alternative

Natural Language Audiences
No Reverse ETL Complexity

Type what audience you want, AI builds it instantly. No data engineering, no SQL, no waiting.

Simpler than Hightouch. Built for marketing teams, not data engineers.

Start Free Trial See Comparison
✓ No credit card required
✓ Setup in weeks, not months
✓ Cancel anytime
The Problem with Hightouch

Tired of the Data Complexity?

Hightouch requires data engineering expertise that marketing teams don't have

⏰

Waiting Weeks for IT

Need an audience for tomorrow's campaign? Submit a ticket and wait 2-3 weeks. By then, the opportunity is gone.

💻

SQL Required

Want to activate users who visited in the last 30 days? Better know SQL or wait for engineering to write the query.

🎯

Slow Campaign Launches

Your competitors are already running the campaign while you're still waiting for data access. Time-to-market kills ROI.

🎫

IT Ticket Hell

Every audience request means another ticket, another approval chain, another bottleneck. Marketing moves fast—your CDP shouldn't slow you down.

💰

Enterprise-Only Pricing

Want transparent pricing? Good luck. Segment forces enterprise contracts with hidden costs and annual commitments.

📊

Complex Setup

Weeks of implementation, technical dependencies, and ongoing IT maintenance. You need data access, not a development project.

Side-by-Side Comparison

Wondaris vs. Hightouch

See why marketing teams are switching from Hightouch to Wondaris

Feature
Wondaris
Hightouch
Natural Language Queries
✓
✗
Marketer-Friendly Interface
✓
✗
Setup Time
Weeks
Months
Requires IT Support
✗
✓
SQL Knowledge Required
✗
✓
Self-Service Audience Building
✓
✗
Transparent Pricing
✓
✗
Time to First Activation
Minutes
Days/Weeks
Annual Contract Required
✗
✓
Built For
Marketers
IT Teams
Wondaris Makes It Easy for Marketing Teams

Build Audiences in Plain English

No SQL. No tickets. No waiting. Just ask for what you need.

1

Type Your Request

Describe the audience you want in plain English. "Show me users who visited in the last 30 days" or "Find active subscribers in California."

  • No coding required
  • Natural language processing
  • Instant understanding
2

AI Builds Your Audience

Our AI instantly translates your request into the perfect audience segment. It handles all the complex query logic behind the scenes.

  • Automatic optimisation
  • Real-time processing
  • Error-free queries
3

Activate Anywhere

Push your audience to any platform with one click. Facebook Ads, Google Ads, email tools—wherever you need it.

  • One-click integrations
  • Automatic syncing
  • Multi-channel support
Enterprise-Grade AI Made Simple

Intelligent AI Models to Enhance Your Marketing

No data science expertise required. Activate powerful AI predictions instantly.

Enterprise AI Without Data Engineering

While Hightouch requires data engineering teams to build and maintain reverse ETL pipelines, Wondaris delivers instant AI-powered audiences. No SQL. No pipeline configuration. No data team required. Just type what you need in plain English.

Customer Success

Trusted by Leading Marketing Teams

See what other marketers are saying

"Wondaris has been a game-changer for our digital acquisition strategy at OFX. It's not just a CDP; it's a powerful tool that supports our privacy-first marketing activity in a rapidly evolving digital landscape."
Shad Haehae

Shad Haehae

Global Head of Digital Acquisition & Marketing Analytics, OFX

"Wondaris has empowered us to deliver more effective and impactful marketing campaigns. The platform's ability to unify and enrich our data has enabled us to create highly targeted audiences and deliver personalised messaging that drives engagement and conversions."
Phil McCracken

Phil McCracken

Head of Marketing, UP Education

63%
Increase in Display Ad CTR
25%
Reduction in Cost-Per-Click
364%
Increase in Tracked Purchases
52%
Increase in Ad Quality Score
Questions & Answers

Frequently Asked Questions

How is Wondaris different from Hightouch?
Hightouch is a reverse ETL tool built for data engineers—it requires SQL expertise, pipeline configuration, and ongoing technical maintenance. Wondaris is built for marketers—you type what audience you want in plain English, and AI builds it instantly. No SQL, no pipelines, no data team required.
Can I really build audiences without SQL?
Absolutely. Just type requests like "users who visited in the last 30 days" or "active subscribers in California" and our AI translates that into the perfect audience. Zero coding required.
How long does setup take?
Most teams are up and running within weeks. Unlike Hightouch's complex reverse ETL setup process, Wondaris is designed for quick time-to-value. Connect your data sources and start building audiences the same day.
What integrations do you support?
We integrate with all major advertising platforms (Facebook Ads, Google Ads, LinkedIn Ads), email tools (Mailchimp, SendGrid, Klaviyo), and marketing automation platforms. If you need a custom integration, we'll build it for you.
How much does Wondaris cost?
We offer flexible, transparent pricing tailored to your needs. Because Wondaris is composable and modular, you only pay for the capabilities you actually use—not a full-package CDP. This means you get enterprise-grade features without enterprise waste. Contact us for a custom quote based on your specific requirements.
Can I migrate my data from Hightouch?
Yes! We offer supported migration assistance for all Hightouch customers. Our team will help you transition your reverse ETL pipelines to natural language audiences quickly—typically within weeks, not months.
Do I still need IT support with Wondaris?
No. That's the whole point. Wondaris is designed for marketing teams to operate independently. Build audiences, create exports, manage integrations—all without IT tickets or engineering support.
Is there a free trial?
Yes! Start a 14-day free trial with full access to all features. No credit card required. Experience the difference of marketer-friendly CDP yourself.

Ready to Stop Waiting on IT?

Start building audiences in plain English today. Free 14-day trial, no credit card required.

Start Free Trial Book a Demo
✓ 14-day free trial
✓ No credit card required
✓ Supported Segment migration